As your Toms River, NJ Jeep® dealers, we’re thrilled to announce that the Jeep brand has renewed and expanded its partnership with the World Surf League. This means the automaker will remain the World Surf League’s exclusive global automotive partner and the league’s naming rights partner for WSL Jeep Leaders Tour Rankings for the men’s and women’s championship tours.
The car maker’s relationship with the World Surf League was first announced in May 2015, when the car manufacturer became the league’s very first automotive partner. Now, the partnership between the Jeep brand and the World Surf League will continue for the next few years at least. This means the automaker will still be the league’s exclusive automotive partner when surfing makes its debut in the Olympic Games in Tokyo in 2020.
“Extending our partnership with the World Surf League allows the Jeep brand to remain firmly immersed in a culture that shares a similar identity and core set of beliefs,” said Mike Manley, Head of Jeep Brand, FCA – Global. “The convergence of these like-minded values – freedom, adventure, authenticity, and passion – offers the Jeep brand the ability to connect globally with our fans and followers through on-site beach activations and live online streaming of worldwide surfing events over the next few years.”
The Jeep brand will make it possible for people to follow World Surf League events by visiting Jeep.com/wsl on their computers or going to Jeep.com/en/mobile/wsl on their mobile devices. The carmaker is also set to launch a marketing campaign entitled, “Crazy Passionate.” This campaign will provide viewers with a look at the athleticism and lifestyles of the people affiliated with the World Surf League.
With vehicles like the 2018 Jeep Cherokee and the 2018 Jeep Compass, it’s easy for us to understand why a marriage between the Jeep brand and the World Surf League is a natural pairing. Competition surfers need automobiles that can adapt to different environments and terrain with ease, after all, and that’s exactly what Jeep vehicles do. To learn what else our Jeep vehicles are capable of doing, visit Lester Glenn Chrysler Dodge Jeep RAM to take one for a test drive today.